Ramblers Scotland works to secure access, develop paths, protect the natural beauty of the countryside and promote walking for everyone.
As part of the Ramblers Association since 1935 it’s fair to say that Ramblers Scotland have a fair history to report on.
Don’t Walk helped to create their first ever professionally designed annual report for members (2017–18).
Number of Ramblers Scotland members in 2018, for whom this document
This publication was designed for print and online.
Taking the scenic route
This project faced a relatively short turnaround time including a hard deadline in the form of the Ramblers Scotland AGM. As time was of the essence we quickly moved to establish where we could make the most graphic impact with the least disruption to draft content edits.
It was hugely beneficial to work within a predefined brand guide and build upon existing visual assets to give the report its own flavour.
Alongside typesetting written content we created a set of illustrations to accompany facts on each page of the report.
Bringing graphic elements together, alongside photography and statistics, created a distinctive document and lifted the content in a way it had never been presented to members before.
We were impressed with the support we received from Don’t Walk when we were producing our 2017 / 18 Annual Report for members.
Stewart and Mark’s expert guidance and creative flair helped turn our ideas into reality. They were patient, efficient and approachable throughout the design and feedback process - and the end result is an attractive document that works well for our target audience.
—Danny Carden, Comms and engagement officer, Ramblers Scotland